FOR CAREER-DRIVEN ADULTS WHO WANT MORE FROM THEIR TRAINING.

BUILD MUSCLE.

DEVELOP ENDURANCE.

MAKE IT WORK WITH YOUR LIFE.

Personalized hybrid coaching that brings your strength training, conditioning, and nutrition into one clear plan…built around your goals, available equipment, your schedule and designed to maximize results in minimal time.

Watch how LAB243 helps you train with purpose and get RESULTS around a demanding schedule.

YOU WANT TO TRAIN. YOU NEED THE PIECES TO FIT.

You’re lifting regularly, but your conditioning hasn’t caught up.

You want to lose fat, but you’re unsure how to balance cardio with building muscle.

Meetings, travel, and family commitments keep disrupting your training week.

You’re working hard, but you don’t know whether your plan is moving you toward your goals.

You’re considering a race or HYROX or simply want to feel more athletic and need a clear starting point.

LAB243 brings those goals into one structured coaching plan.

real people…REal results

WHATS OTHER’S HAVE TO SAY

Are You Ready For Results Like These?

ONE PLAN.

STRENGTH AND ENDURANCE WORKING TOGETHER.

Assess your starting point: We look at your training history, current capacity, goals, and realistic availability.

Build your training week: Your strength work, running, conditioning, and recovery have defined roles.

Support the training with nutrition: Build practical eating habits around your performance and body composition goals.

Review and adjust. We use your training logs and feedback to guide progression and respond when your schedule changes.

EVERY NEW client OFF WITH OUR ‘90 DAY ROADMAP’ TO MAKE THE JOURNEY SMOOTHER AND LESS COMPLICATED THAN MOST PROGRAMS.

JOIN OUR GROWING

FITNESS COMMUNITY

Everything you need to stay motivated and achieve better results

INTRODUCING

LOOK STRONG. FEEL CAPABLE. KNOW YOU’RE PROGRESSING.

Imagine starting the week knowing how your training fits. Building strength while developing the endurance to keep going. Having a practical plan for travel weeks. Preparing for your first race or HYROX with a clear training direction. And seeing progress in your performance as well as your physique.

Meet Pat James, Your HEAD Coach!

I’ve spent nearly13+ years helping people improve their training and nutrition

I created LAB243 for career-driven adults who want to build muscle, develop endurance, and make training work around a demanding life.

I’m pursuing that same hybrid ambition myself. My role as your coach is to bring structure, feedback, and accountability to yours.

You bring the effort. We build the plan around it.

STEP 1: book a call

Tell us about your goals, current training, and biggest obstacles.

STEP 2: DISCUSS YOUR PLAN

If there’s a potential fit, we’ll talk through your schedule, support needs, and coaching options.

STEP 3: START WITH A CLEAR DIRECTION

If you enroll, we assess your starting point and begin your coaching plan.

YOUR NEXT STEP

IS A CONVERSATION.

COACHING BUILT AROUND THE SUPPORT YOU NEED

Your goals, training experience, and schedule help determine the right coaching option.

We’ll explain the recommended service, what it includes, and the investment before you decide.

frequently asked questions